Professional Snapshot

VintageSnapShot

Teresa Piccari

Here is a snapshot of my professional experience in various writing, reporting, editing and project management positions I have held:

I have sat in four newsrooms, as a general assignment and business reporter, and as a columnist covering Economic Development and Health Care. (Burlington County Times, Princeton Packet, Philadelphia Business Journal, Hartford Business Journal). I have written countless community, news, feature and business stories.

For six years I was Senior Copywriter at Roy F. Weston, Inc. (now Weston Solutions in West Chester, PA) where I was part of a team of 10 in the Corporate Communications department of an international environmental engineering/consulting firm with 45 offices and 2800 employees in the US and abroad. In this role, I wrote everything from press releases (and we were a publicly-traded company on NASDAQ), brochures, shareholder letters, quarterly financial reports, company external magazine, company internal newsletter, company video scripts and speeches for the executive team. I also managed several projects across departments on which I served as writer, coordinating with external printers and our in-house printing, graphics and editing departments.

Aside from my role in Corporate Communications, I also performed billable client work, in the area of community relations, on diverse environmental projects. (Examples include the former Fresh Kills Landfill on Staten Island and working for the PA Dept. of Environmental Resources on the siting of a Low-Level Radioactive Waste Facility.) This company was led and founded by engineer Roy F. Weston, a Sustainable Development pioneer. We had a wide array of scientists and engineers; it was my job to take their words and translate them so they were accessible to clients, shareholders and other employees.

Consultant at Agenda Inc., in Philadelphia, doing strategic business placement of organizations and executives in the the Greater Philadelphia region.

Worked as assistant to Travel Writer Don Groff in suburban Philadelphia. I helped organize and run his home office. Don relied on me to review his column prior to submission to a half dozen newspapers including The Philadelphia Inquirer.

I have also worked as Copywriter/Project manager for an advertising firm in suburban Philadelphia (Hoff Communications). We did a lot of B2B work, business to consumer and community-based work, including live theater, YMCA and economic development for the Lansdowne community. Our work ran the gamut from print ads, brochures, catalogs and editorial, to web design/content. In addition to my role as copywriter and editor, I served as project manager on wide-ranging client projects.

I have produced in-house newsletters and communication pieces for FEMA, as part of its Community Relations reserve team in the Region III headquarters in Philadelphia, PA.

Locally, I am the proprietor of The Village Scribe, through which I offer copywriting, editing and creativity coaching. A main part of my business is teaching workshops including Creative Writing, Memoir & Personal Essay, Heroic Quest and Creative Process.

You can find me on Facebook at: https://www.facebook.com/TeresaPiccariWriter/

What It Means…

Over the course of my career, I have cultivated a rich and diverse palette of traditional, deep and strong communication skills that are very much needed in a quickly evolving, multi-platform environment.

As a lifelong journalist I have interviewed so many people – from the everyday person, to entrepreneurs, to renown authors, to business and government leaders in major urban areas. This experience has shown me that everyone has a story, and I learned the craft of story by writing them, day in and day out.

As a teacher, I have been helping clients tell their fictional stories and their real-life stories for 21 years.  This wide net of experience has helped me to hone my understanding of, and to master my skills related to, the craft of story and storytelling, a crucial element in communicating across all genres and platforms.

 

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